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商品編號： 9-705-411 出版日期： 2004/08/23 作者姓名： Yin, Pai-Ling 商品類別： Other 商品規格： 4p 再版日期： 2005/08/23 地域： 產業： Home shopping;Online auctions;E-commerce 個案年度： 1995 - 2004
商品敘述：
eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base of users. Why? Presents background on the entry and strategies of the top three players to discuss the economics of the online auction market, why the market tipped to eBay, and where the industry will go from here.
涵蓋領域：
Auctions;Technology;Market analysis;Competition;Virtual communities;Computer networks
相關資料：
Case Teaching Note, (5-707-577), 6p, by Pai-Ling Yin
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